Why read the report?

As the Covid-19 pandemic reshaped the landscape of Australian tourism, it's crucial to stay informed about the latest trends and opportunities. That's why we've dived deep into the data to bring you the Australia Summer Tourism Report: 2022-2023. This report reveals key insights into consumer behaviour, attraction preferences, and the economic impact of tourism.

We looked to uncover:

  • What tourists are doing in summer tourist markets now?
  • How does it compare to last summer?
  • What types of attractions are tourists visiting most?
  • How long are they staying?
  • How well have destinations appealed to domestic vs. international tourists?

We explored 4 top Australian destinations including Byron Bay, Cairns, Gold Coast, Noosa, during the peak holiday season for the past 4 years to get a pulse on tourism in Australia and where things may be going next.


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