Why read the report?

As international travel continued to open up in 2022, Azira looked to understand how visitation to popular winter tourism destinations in Australia and New Zealand were impacted.


Human movement data guides us to evolving trends around:

  • How winter tourism destinations fared in 2022?
  • Was there a correlation between snowfall and footfall?
  • How long did visitors stay and how many times were they going?
  • Did the return of international travel impact domestic tourism?

We explored top winter tourism destinations in Australia (Thredbo, Perisher, Jindabyne) and New Zealand (Remarkables, Mt. Coronet, Queenstown) during the peak winter holiday season for the past 2 years to understand how things have evolved, and where they may be going next.


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