Why read the report?

After two years of record low domestic tourism during major festivals and holiday seasons, Japan finally seems to be showing signs of recovery. During Golden Week 2022 (29th April - 5th May), tourism points across Japan saw a 19% increase in daily visitors when compared to the week before. 

In this report, we studied insights from Human Movement Data to answer key questions around: 
1) Where did visitors travel from
2) What destinations and points of interests did domestic travellers visit
3) What days of the week and time of day were preferred for visits 



We studied tourist footfall to popular destinations for the period of Golden Week (29th April - 5th May) and compared this to the week before and after Golden Week. Reports used include Estimated Visitors, Common Evening Location, Demographics, Dwell Time, and Brand Affinity reports.


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