Know your Market.
Reach your Customer.
Empower your Store.

Connect with your customers through omnichannel digital campaigns, targeting both local and national markets, and drive qualified traffic to your website and stores.

 

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Engage your local audience effectively

Engage high-potential audiences with Azira's advanced geolocation targeting, combining geographic and behavioural data. Understand consumer buying and mobility patterns to identify key shopper segments at the store level, target qualified prospects, and boost traffic and sales.

Increase your reach and optimise your advertising budget

Leverage Azira's advanced targeting options to ensure smarter budget allocation and enhanced campaign performance.

Azira offers you a unique reach of 50 million contacts in the UK and enables you to target a guaranteed number of contacts per campaign or per store within your catchment area.

Our proprietary DSP allows real-time optimisation of your digital campaigns, ensuring the best results and security.

Unlock your store potential@150x (2)

Broadcast engaging omnichannel digital campaigns

Expose your clients and prospects to omnichannel campaigns across display and social on various devices, enhancing campaign performance and adapting to your audience’s preferred platforms.

Our in-house creative studio helps you create engaging ads and personalise them with geolocalised information.

Unlock your stores' potential 

Identify areas of improvement and growth opportunities for each store thanks to custom targeting for each catchment area, budget allocation and reporting at the store level.  Optimise your resources and refine your marketing efforts

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Why Work With Azira

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10 Years of Geomarketing Experience

We leverage location-based data for companies across various sectors (retail, automotive, hospitality, real estate, tourism)

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End to End Solution

Our services include the creation of custom audiences, support for ad design with our in-house studio, real-time campaign optimisation, and detailed reporting.

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FROM NATIONAL TO HYPER-LOCAL CAMPAIGNS

We manage your campaigns at the national level and offer options to create store-specific campaigns with dedicated audiences, budgets, and detailed reporting

What our clients say about us

“Azira supported us throughout the campaign, combining expertise with client relationships. The goal of this
campaign was to establish a synergy between drive-to-web and drive-to-store, tracking the cognitive buying
process of a new vehicle"

Ford & Mindshare
View Case Study

“We have implemented several drive-to-store campaigns with Azira and noticed that Azira consistently delivers the best performance in terms of incremental visit cost. Azira demonstrated a highly powerful reach and very relevant targeting"

Rim El Bekkaoui Media Activation Manager, Bouygues Telecom

View Case Study

Get in touch with us to discuss your projects

How does Azira collect its data?

Azira leverages historical RTB data collected with user consent to build user profiles at the IDFA level, addressing challenges related to reach, precision, and GDPR compliance.

Our 10 years of expertise have allowed us to develop algorithms that offer our clients unique data. 

How does Azira capitalise on offline data?

Azira enhances its proprietary data with third-party audience data to create segments based on affinity or socio-demographic criteria, as well as data from geomarketing analyses, to optimize targeting according to the natural traffic patterns of retail locations.

What formats does Azira offer?

Azira offers a mix of formats, including interstitials, MPUs, and banners, to meet your objectives. Using these different formats to convey your message ensures tailored exposure across apps, websites, and various devices

What KPIs are tracked?

In addition to traditional media KPIs such as the number of impressions, the number of users exposed, and the CTR, Azira tracks the number of store visits generated, the cost per visit, the cost per incremental visit, and the incremental revenue.

What information is available in the reporting?

 Our reporting provides media KPIs such as impressions, number of users exposed, and CTR, as well as business KPIs including the number of store visits generated, the number of incremental visits generated, cost per visit and incremental visit, and incremental revenue.

It also includes extensive information to help analyse your campaign performance, such as the most and least clicked products in a product carousel, the main sites and apps where the ads were displayed, performance by format, the ad distribution areas within the catchment area and campaign ROI.