---
title: "Use case Bouygues Telecom: building an effective digital strategy"
description: Discover in this video how Bouygues Telecom, in partnership with Azira, leveraged data to develop an effective digital strategy
---

# **Bouygues Telecom x Azira:** How to leverage data to build an effective digital strategy

![logo-bouygues-telecom-blanc](https://business.azira.com/hs-fs/hubfs/logo-bouygues-telecom-blanc.png?width=150&height=134&name=logo-bouygues-telecom-blanc.png "logo-bouygues-telecom-blanc")

[![Azira-logo-white](https://business.azira.com/hs-fs/hubfs/Azira-logo-white.png?width=150&height=34&name=Azira-logo-white.png "Azira-logo-white")](https://azira.com/fr/)

On June 27, 2024, the Hub Institute hosted the Trends & Networking: Retail and FMCG event.

During this event, Lola Millet-Bourgogne, VP of Sales at Azira, and Rim El Bekkaoui, Media Activation Manager at Bouygues Telecom, delivered a joint presentation.

They discussed the collaborative drive-to-store strategy executed by Bouygues Telecom, Azira, and the Blue 449 agency, which aims to generate qualified in-store visits through effective data utilization.

### This strategy delivered impressive results:

- **2.38 million** profiles reached
- **11.4% conversion rate** on average
- **21,436** incremental visits
- **3.03 euros** CPIV

"We have implemented several drive-to-store campaigns with Azira and noticed that Azira consistently delivers the best performance in terms of cost per incremental visit."

 Rim El Bekkaoui Media Activation Manager at Bouygues Telecom

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### On the agenda:

- The **challenges** faced by Bouygues Telecom: implementing an omnichannel strategy, navigating a cookieless environment, capitalizing on data and leveraging digital tools to enhance performance across the Bouygues Telecom network
- Using **geolocation** **data** to enable targeted marketing by catchment area for effective drive-to-store campaigns
- How technological data has facilitated affinity-based targeting for each mobile manufacturer
- The **mix-format** strategy used to address visibility issues
- The importance of personalisation and geo-contextualisation of ads for improved conversion

### Our speakers

### Lola Millet-Bourgogne

VP Sales & Business Development  **Azira**

### Rim El Bekkaoui

Media Activation Manager  
**Bouygues Telecom**

### Interested in learning more? Get in touch with us

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