How Retailers Use Shopper Insights
Key Use Cases, Goals and Challenges for Consumer Behavior Data in the Retail Industry
Why read the eBook?
Did you know that over 83% of retail leaders agree that consumer behavior data is critical for their team's business decisions?
As retail leaders adapt to shifting shopper behaviors, they are utilizing consumer insights to:
- Understand customer movement patterns and shopping habits
- Access insights on competitor offerings and market positioning
- Run targeted digital ad campaigns, and more
Access the report to learn how retail leaders can make the most of consumer behavior data to refine marketing strategies and boost customer satisfaction and sales.