---
title: How can the complementarity of a national and local action plan generate better offline performance?
description: BigMat want to  build  an  effective  digital  marketing  strategy  based  on  national  and  local  synergies because it is necessary  to  coordinate  the  actions  of  the  stakeholders  involved
---

<https://www.azira.com>

## Comment la complémentarité d’un plan d’action national et local permet de générer de meilleures performances offline?

**Region: France  
Offering: Drive to Store** 

 

**How to communicate nationally while targeting local customers?**

Find out more about the digital advertising strategy we developed to generate more   
traffic in BigMat's point of sale.

# **We achieved the following results:**

- A steadily improving CPV
- An average CTR of 1.0% for interstitial formats

![BigMat logo](https://business.azira.com/hubfs/BigMat%20logo.png "BigMat logo")

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