Why read the report?

With the return of Chinese tourism, destinations around Asia are seeing a huge influx of visitors. One major destination, Hong Kong, is seeing a significant evolution in who is visiting, and how they travel. That's why we dived deep into the data to bring you this infographic mapping the visitor journey from China to Hong Kong.


Check out  the infographic to learn:

  • What does the visitor profile of Chinese tourists to Hong Kong look like?
  • What are they doing during their visits?
  • How can marketers reach them across channels with personalised messaging?

We explored top tourist destinations and transit stations in Hong Kong during April - May 2023 to get a pulse on tourism in Hong Kong and where things may be going next.