Why read the report?

Malaysia has been showing promising signs of recovery with both international and domestic tourism picking up and retail sales at their highest since 2019. Consumer outlook and spending have steadily improved supported by robust domestic demand.


In this report we studied post pandemic recovery trends, comparing West vs East Malaysia and used Azira’s exhaustive data on people and places, to answer key questions around:

  • Origin points and travel preferences of domestic and international tourists
  • Recovery trends in West vs East Malaysia
  • Recovery trends across cities for Tourism and Quick Service Restaurants (QSRs)


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