Why Read the Report?


The past year was an exercise in adaptability for both businesses and consumers alike. Uncertainty was the general theme of 2021 as Singaporeans braved reimposed restrictions after every relaxation. In this report, we not only look at the performance of key sectors but also use data to answer key questions on how recovery might look like, such as:

  1. Will consumers continue to prefer online over offline? Will it be a gradual return to normalcy or an immediate return?
  2. Will spending return to pre-pandemic levels or are people still cautious?
  3. Will people return to high-risk areas such as malls, pubs, and restaurants or will they continue to prefer online shopping and ordering in?

Download the report for key insights that will help your business plan and strategize for growth this year!