Why read the report?
Did you know 28% of diners say value and price are the single most important factor when deciding which QSR to visit?
Check out our new State of QSR Report to understand how diner behavior in late 2025 has changed due to the shifting industry.
Access new research to:
- Understand how price, promotions, demographics, and hobbies drive QSR visits
- Develop advanced marketing strategies to engage today's diners
- Discover how to use real-world behaviors and demographics to craft more targeted, relevant campaigns including loyalty programs
