---
title: State of QSR Report
description: Read the report to learn how restaurant leaders can make the most of location insights to enable data-driven decisions and stay competitive.
---

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# State of QSR Report 2025

## Diner Insights & Market Shifts Shaping Restaurants

### Why read the report?

Did you know 28%of diners say value and price are the single most important factor when deciding which QSR to visit?

Check out our new **State of QSR Report** to understand how diner behavior in late 2025 has changed due to the shifting industry.

Access new research to: 

- Understand how price, promotions, demographics, and hobbies drive QSR visits
- Develop advanced marketing strategies to engage today's diners
- Discover how to use real-world behaviors and demographics to craft more targeted, relevant campaigns including loyalty programs

[![Access Diner Insights \<strong\>\</strong\>](https://no-cache.hubspot.com/cta/default/5155414/interactive-197025690005.png)](https://business.azira.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKTwCP56Rfeolh8DJ12y94XpIcPsLmMZInUSuKL5b5P2X74%2F0RMm4kSRjWVO%2BdSgcw9fP5Z5wlcHiwEXaJscp66kV2oInD0Y0nxXTMGzcBMDBM8oWQtsYDLTKRikzFZtvhU16Pe6gCHycH9kGgfckbmPipmIJ0GXpdj6sDClSwcHdK5KFO%2F08UYBjACQtaNydUVoHz65A6HRSMEHds7%2FwRhwMWVArwTTGzLkAnuJFKiKAoI5mEoEDFdiNfCzxPwJrFYNl82W9mMvJJxvxaggQ%3D%3D&webInteractiveContentId=197025690005&portalId=5155414&hsLang=en-us)

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