---
title: State of QSR Report
description: Read the report to learn how restaurant leaders can make the most of location insights to enable data-driven decisions and stay competitive.
---

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# State of QSR Report 2025

## Diner Insights & Market Shifts Shaping Restaurants

### Why read the report?

Did you know 28%of diners say value and price are the single most important factor when deciding which QSR to visit?

Check out our new **State of QSR Report** to understand how diner behavior in late 2025 has changed due to the shifting industry.

Access new research to: 

- Understand how price, promotions, demographics, and hobbies drive QSR visits
- Develop advanced marketing strategies to engage today's diners
- Discover how to use real-world behaviors and demographics to craft more targeted, relevant campaigns including loyalty programs

[![Access Diner Insights \<strong\>\</strong\>](https://no-cache.hubspot.com/cta/default/5155414/interactive-197025690005.png)](https://business.azira.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKFEwX4ahS%2FSUh70VD7PAHMZhTq8v7%2F%2BdiOCF4LJH4SNBjgWvMsk1CA5I3mFcEa84%2FQVm29Ou1%2Bb5%2FqzhzrgRtrbXeBKGQFzbeUQn9eZ9Kw92ilyNweA0MhUk%2BOIT3fqhyaMWLbo2cR1QRNVqe%2F1p99ABNYWcQ08nXizt3TGjkSZyPJ5tqDPanucfB8w7R5lEwP1GaWVckKUPdWOO0jja5BZZNfcFGFeujg2nR8G7oClYu7tTWQK2qfmZzmwy3MIi6IL51431XNGmhCoMg9pA%3D%3D&webInteractiveContentId=197025690005&portalId=5155414&hsLang=en-us)

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