Why read the Playbook?
Economic and political uncertainty is reshaping how consumers shop—and how marketers and advertisers need to respond. Supply chains are tightening, margins are shrinking, and shopper behavior is quickly shifting.
The Shifting Markets Playbook is your guide to navigating this turbulent landscape. Backed by real-world location intelligence and consumer surveys, this guide helps you understand why consumer behavior is changing—and how to stay ahead of it.
You'll uncover:
- How tariffs and economic uncertainty are driving shifts in consumer behavior across industries
- Where advertisers are losing efficiency—and how to re-optimize for impact
- Actionable strategies to align ad creative and messaging with today's consumer mindset
