Why read the report?

Can brands measure the effectiveness and ROI of sponsorship marketing at major events such as the Olympics? We looked at footfall and consumer insights for official sponsors of the Tokyo Olympics 2020 to better understand the impact.

 

 How this data can be used:

  • Understand - consumer demographics, mobility patterns, spend etc

  • Identify & Target - the right audience segments

  • Measure - effectiveness of campaigns and more through store attribution analysis