Azira's Location Intelligence Platform Overview
Discover the Impact of the Industry’s Leading Data Analytics Platform
What if the same data used by operations leaders could also power high-performing marketing campaigns?
In this platform overview video, we’ll explore how location data is being used by data and operations leaders to uncover real-world behaviors for retail stores, restaurants, and more. Plus, how marketers are turning those insights into smarter targeting and measurable results that bridge the gap between insight and impact.
Join Jack Hunt from Azira as he walks through real-world examples of how brands and agencies use location data, from analyzing foot traffic and demographics to uncovering behavioral patterns.
Whether you're looking to find the right site for a new restaurant or increase more foot traffic to your destination, you’ll learn how to turn data into actionable insights that drive operational and marketing results.
You'll learn how to:
- Understand what mobile location data is, how it’s collected, and how it can be used.
- Visualize location, demographic, and behavioral data using BI tools
- See a real-world example of how data was visualized for the Las Vegas Grand Prix to discover high-traffic zones, geo-target digital ads, and more.