Who are your visitors? Where are they coming from? What do they do at your destination? The answers to these questions should be driving your research and marketing strategies, but the answers aren’t always easy or fast to find. That’s where consumer behavior data comes in, providing a key to understanding and engaging today's travelers.
Join us for an on-demand webinar where we dig into the power of consumer behavior data. Discover the impactful ways top destinations like Kauai, NYC & Company, Greater Palm Springs, and others have utilized consumer behavior insights to their advantage.
Watch to learn how consumer behavior data can help you:
- Understand the visitors to any destination
- Build custom audiences based on visitors' real world behaviors so you can create messages that resonate
- Activate advertising across channels including digital, social, CTV, and more
- Measure the effectiveness of your campaigns across online and offline actions to understand how your ads impacted website visits, actual visitation to your destination, etc.
Speaker:
Simon Caballero
Partner Sales Manager, Tourism
Azira