In today’s world, it is crucial for marketers to understand the types of data they have at their disposal to get to know their true buyer and improve the consumer experience.

Join us for this on-demand webinar to learn the differences between first, second and third-party data and how to use all of this data to gain invaluable insights to improve marketing program engagement, increase revenue, and build lifelong relationships with your customers. We will also outline the five steps to creating and successfully executing a marketing data strategy.


Watch to learn:

  • The differences between first-party data, second-party data and third-party data
  • How to unify first, second and third-party data to build a unified customer profile
  • The 5 steps to creating a winning marketing data strategy



Charm Bianchini
Charm Bianchini

Sr. Director of Global Demand Generation