Learn how to apply advanced location-based attribution solutions to optimize your advertising spend and drive measurable business results

 

By leveraging high-quality mobile location data and sophisticated data science, marketers can gain unprecedented visibility into how media investments drive foot traffic, in-store visits, and incremental sales. Watch our on-demand webinar where we explore the capabilities in location intelligence that allow advertisers to quantify the offline impact of their digital, out-of-home (OOH), and connected TV (CTV) campaigns. 

 

We'll review key use cases and success stories that illustrate the value of location-based attribution. Attend to learn how to:

  • Measure and optimize media spend by understanding the direct impact of ad exposures on driving in-store traffic, benchmark against competitors, and gain insights into customer journeys
  • Use offline footfall attribution as a leading indicator of the incremental revenue driven by advertising
  • Slice-and-dice measurement criteria by Geography, Audience, Publisher and Placement, Creative, Time and Frequency

Whether you're a brand marketer, agency strategist, sales or media executive, this session will help you understand how footfall attribution works and how it can be your secret weapon to secure more campaign spend.

 

Speaker:
cate-zovod (1)

Cate Zovod

Vice President, Global Marketing