Next generation DSPs are incredibly powerful tools for digital advertisers. Selecting the right data sets, targeting options, and attribution solution to meet your needs can be difficult and overwhelming. Don’t worry though; we are here to help!
Watch this on-demand webinar to learn what a next generation DSP is and how it can make digital advertising campaigns easier to run, faster to deliver, and more predictable. We’ll walk you through key features that make a modern DSP stand out—from large data sets to audience addressability to location visit attribution. We’ll also discuss how the right DSP can help advertisers drive meaningful campaign outcomes.
Watch to learn how to:
- Leverage advanced data sets (location, interest, and demographics) to build, activate, and measure campaigns seamlessly.
- Create custom, location-based audience segments that are fully addressable.
- Maximize ad performance with premium inventory across mobile, desktop, CTV, social, etc.
- Measure performance and drive location-based outcomes using online and offline advertising attribution.